Born of our love of all things entertainment, lifestyle and, let's be honest, adventure, penelopePR is home to a handful of denim-wearing media strategists (that's us!) who stop at nothing to get the results we know our clients deserve.
WHAT WE DO
Album launches, tour support and national media campaigns
Red carpet talent management, event logistics and live-event execution
Brand development, product launches and personal profile building
Penny + Theo
*not actually clients :)
There's nothing penelopePR's founder Tiffany Astle loves more than throwing on a pair of wool socks, brewing a cup of java and getting cozy on the couch for a day of work. Since moving to Toronto she always believed she'd own a company that made that exact start to every day possible.
Fast forward 8 years and that's exactly where she is, leading some of the biggest campaigns in entertainment in Canada. From red carpets at the Canadian Country Music Awards to celebrating Number One singles with both Canadian and US clients, there's no question that whatever penelopePR is doing, it's doing it right.
Taking on the world with her business partner (and first intern ever!) Richelle Umali at her side, Astle can't wait to see what the future has in store for Toronto's most fun PR agency.
Good things don’t always have to come to an end! Richelle Umali joined Astle as partner in 2018, returning to PPR after an eight year hiatus. You can always count on finding her snuggled up to her squishy-faced Frenchie Theodore, or belting the words (usually embarrassingly loud) to her favourite country track.
Starting her career as PPR's OG employee in 2011, Umali went out to spend the greater part of the last decade leading campaigns for global brands at both the agency and in-house level (High Road Communications, INK Entertainment, Citizen Relations, Narrative). Her time away allowed her to gain years of experience including an extensive understanding of marketing, creative development/production, project management and the execution of large-scale client events. Umali has worked across multiple consumer accounts, including Converse Canada, Loblaws, Spotify Canada, Facebook, Boots & Hearts (inaugural year) and Veld Music Festival.
Umali couldn't be happier to of returned home to PPR to stand alongside her mentor and fellow dog mom!